Zero opacity
Visibility into integrations, auctions and decisions that affect inventory value.
Independent programmatic DOOH
Elevating programmatic DOOH across Latin America
Nirooh connects premium inventory, media platforms and global buyers with independent technology, low latency and local intelligence for digital out-of-home campaigns.
Real-time performance
99.9%uptime
<50mslatency
4.2Bimpressions
The next frontier
Programmatic Orchestration Edge System
POES is Nirooh's SaaS technology designed to give publishers more freedom and security, reducing dependence on expensive hardware, dedicated processors and highly complex local infrastructure.
“We are not an SSP, a DSP, an ad network or a header bidder. We are POES.”
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Operational freedomIndependent control over inventory, integrations and commercial rules.
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Lower technical overheadCloud orchestration with delivery prepared for edge environments.
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POES Core Engine
Ethics and transparency
visibility
balance
verified
Independence and neutral arbitration
Nirooh was created to fight conflicts of interest in the digital advertising market. Our technology helps publishers choose the best outcome with clarity at every decision layer.
Neutral arbitration
Technical prioritization focused on the best publisher outcome, without commercial lock-in.
Sustainable growth
A technology foundation ready for publishers, media owners and buyers to scale securely.
Partners and integrations
Selected clients connected to the Nirooh ecosystem, with DOOH operations prepared for programmatic integrations.
PLENAMedia
C2RMedia
PIXELMedia
BRAVOAd
The intelligent ecosystem connection
In programmatic DOOH, Nirooh sits between the CMS and SSPs to organize campaign decisions, protect the publisher operation and connect demand all the way to advertisers and agencies.
groupsAudienceFlow, context and opportunity to see.
desktop_windowsCMSScreen operation, playlist and availability.
hubNiroohAD Exchange with POES, rules and arbitration.
account_treeSSPProgrammatic supply and inventory connection.
query_statsDSPBuying, data, segmentation and bidding.
campaignAdvertisers / AgenciesPlanning, investment and business results.
Technical robustness for programmatic media
Our infrastructure was designed for demanding environments, ensuring every impression opportunity is processed with precision, traceability and speed.
99.9%uptime
<50msexchange latency
API-first architecture
Integrate rules, reporting and bidding logic into your stack with a foundation prepared for automation.
Request integration terminalPresent across 90% of Brazil's national territory
Nirooh connects DOOH media owners across every region of Brazil, combining programmatic technology, local support and national market intelligence.
- São Paulo
- Rio de Janeiro
- Santa Catarina, Rio Grande do Sul and Goiás
- Ceará and many other regions of Brazil
Content
Read articles arrow_forward
Articles
A space for analysis, technical guides and lessons about programmatic DOOH, POES and inventory operations.
The Awakening of DOOH for SMBs
The 10 challenges shaping DOOH democratization for small and mid-sized media owners, from entry cost to ROI measurement.
Read article arrow_forwardWhy POES is the hero of programmatic DOOH
A clear view of how POES organizes CMS, SSPs, DSPs, data and Ad Exchange without taking independence away from publishers.
Read article arrow_forwardThe new game of programmatic DOOH
Technology, learning and real value generation for networks turning screens, data and demand into smarter revenue.
Read article arrow_forwardReady to transform your DOOH strategy?
Connect your inventory, buy media with more precision or talk to Nirooh to design a programmatic operation for your network.